Hypergene appoints Eva-Lotta Laurin as Chief Marketing Officer
Hypergene is pleased to announce the appointment of Eva-Lotta Laurin as Chief Marketing Officer (CMO), effective September 23rd. Eva-Lotta will lead Hypergene’s global marketing strategy and brand development to drive the company’s next phase of growth.
“We are rapidly growing and aim to solidify our position in the Nordic market while expanding our business through strategic acquisitions, including our recent successful acquisition in Germany and Finland. With Eva-Lotta's extensive background in marketing within fast-growing tech companies, we gain the expertise needed to enhance our brand presence and drive significant revenue growth through revenue focused and creative marketing strategies,” says Urban Bucht, CEO of Hypergene.
Eva-Lotta brings over 20 years of experience in marketing, having successfully led marketing efforts in SaaS companies both in the Nordics and internationally. Her career includes impactful roles at Salesforce and Bannerflow, and most recently as CMO at Mynewsdesk, where she was instrumental in driving the company’s brand development and growth initiatives.
“I am excited to join a company that is deeply committed to its customers and product development. I look forward to collaborating with the team to drive the next chapter of growth and evolve the brand further,” says Eva-Lotta Laurin.
